Supplier Love: Clare Jones Floral Design
With green fingers...and thumbs...Clare Jones is an accomplished florist based in and around the Cambridgeshire area. Offering a relaxed and personal service, she takes the time to really get to know her clients, and having worked with her on a styled shoot recently, we can certainly quantify that she knows her stuff!
Working regularly with The Granary Estates in Wooditton, Clare has some fantastic connections. Not only is she super talented, she is super friendly and even took the time out of her busy schedule to answer a few of our questions! Lets see what makes her flowers bloom...
Describe your floral style in five adjectives?
I like to think my style is relaxed, natural, romantic, styled, yet effortless.
Had you always dreamt of becoming a florist?
I got my first job in a florist at 17 as a Saturday girl and I quickly became an expert in cleaning buckets, conditioning flowers and tea making! Alongside this I learnt how to make bouquets and loved spending time with the customers. My love of flowers and floral design began here and I’ve been completely hooked ever since!
Which are your favourite flowers to work with and why?
I like flowers to feel natural together and try to use flowers and foliage that are in season where possible. I love creating designs that are filled with different varieties of flowers, herbs, texture and scent. My favourite flowers definitely change with the seasons but in spring I especially love muscari, ranunculus and peonies.
How do you find inspiration…mood boards, Pinterest, Instagram?
I find inspiration from the things I see around me, nature, fashion and art. With the help of social media, it’s easy to be inspired just by having a quick look through Instagram. Flowers themselves always inspire me, they are stunning in their own right and you will often catch me oohing and aahing over their beauty. I see it as my job to then arrange them in a way that best shows them off!
Mood boards are a really great way to group ideas toegther and I find it helps brides and grooms to visualise the overall look we intend to create for their special day.
What advice would you give to couples who are searching for a florist for their big day?
My advice to couples looking for a florist for their special day would be to find someone who takes the time to get to know them, their likes and dislikes. A florist they feel has taken an interest in their plans and is there to help them create something unique and personal for their wedding.
What is the most important thing to remember as a wedding florist?
It is important to remember that most couples haven’t planned a wedding before so can sometimes feel a little overwhelmed by all the details that go into planning a wedding. Often the first thing couples say to me when they arrive at a consultation is ‘I don’t know anything about flowers’ which I explain isn’t a problem. I am here to help them through the process of understanding flowers and work with them to design bouquets and arrangements that will reflect their style and taste. It’s an honour that couples share with me their vision and then trust me to make it a reality.